The MSC logo is the ultimate shortcut to provide consumer reassurance that the product they are buying has been responsibly sourced. We want our consumers to be happy to buy Princes Drained Steaks tuna safe in the knowledge that their choice represents a step towards a better world and is supportive of good fishing practises.

Iceland Fish Finger Fries are made using MSC certified Alaskan pollock. The Alaskan pollock fishery is the largest fishery in North America and has been certified to the MSC Standard since 2005, meaning it has an effective management system in place, is keeping fishing within scientifically set limits, and is minimising its impact on other species and the marine environment.

We specialise in ethical practices and strict adherence to conservation. Nearly 30 years ago, the Wiley family made sustainability a key factor before it even became a recognised issue. All our fish oil is sustainably sourced from Wild Alaskan Pollock.

Traceability throughout the supply chain is essential to us. Alaska leads the world in sustainable seafood practices. It’s considered the most well-managed large-scale fishery in the world. We can trace the origin of our oil right down to the boat on which it was caught on. The majority of oil is extracted at source. Within three hours of the wild Alaskan Pollock being caught it is filleted for human consumption and the first part of oil extracted from the heads and livers.

Independent studies show we have less than 1% bycatch. We have cameras on our nets to look out for sea life that have been mistakenly caught so we can quickly set it free. We are transparent about our process almost to a fault.

Our carton-free products are packaged in recyclable glass bottles.

At Birds Eye, 100% of our fish is MSC or ASC certified meaning we fish responsibly, while helping to preserve marine resources and natural habitats, so that future generations can enjoy fish too. Birds Eye Mini Fish Fingers is not an exception as product is made from sustainably MSC certified silver smelt, sourced from MSC certified fisheries from the Faroe Islands, Iceland, Oceanic Northeast Atlantic, East Greenland, Celtic Seas, Norwegian Sea.

The Faroe Island vessels use lightweight semi-pelagic (bottom-skimming) trawls that are rigged and fished to avoid contact with the seabed. Research is ongoing to map out corals, sponges and other marine habitats in Faroese waters, and several coral areas have been closed to all fishing.

With addition of silver smelt within Birds Eye Fish species portfolio we support species diversification as we recognize the importance encouraging consumers using in their daily repertoire broader range of fish species and making it a bit easier to make sustainable choices.

The supply chain of Pollachius virens (saithe / coley) starts from the deep, cool Icelandic waters where it is trawled using innovative monitoring and gear technologies, with a TAC (total allowable catch) of around 55,000mt. The fishery is 100% certified to the MSC certification scheme standard, thus following controls under the MSC Code of Practice from catch through to the end of the supply chain. When the product appears at retail and in front of the customer, it is fully packed and labelled identifying the MSC certification standard own ecolabel.

Fish Said Fred invests heavily in sourcing sustainable MSC certified seafood and we source from suppliers who share our values. We have close relationships with our seafood suppliers which allows us to understand the sustainable fishing practices they use, and this also helps us to identify how and where we can collaborate to ensure sustainably sourced fish well into the future. All of our wild fish in the FSF range is to the Marine Stewardship Council standard, meaning our fisheries are proven to be well-managed, with minimal impact on the marine environment. It means we can be sure that stocks are kept healthy and that there’s enough fish left in the sea for future generations to enjoy.

The Cod in this product is caught in the Northeast Atlantic fishery region, which includes the local waters surrounding Ireland and the Northern Coast of Scotland as well as the Iceland/Faroe Islands which are renowned for their marine sustainability.

Our product is certified to the MSC chain of custody standard, meaning it has a sustainable supply chain and is sourced from a sustainably certified fishery. Hook and Line is one of the main catch methods used for this product and has been recognised as a method for landing wild fish in a sustainable way, therefore ensuring we are minimising the impact on the fishery waters.

Working with our suppliers, we ensure that responsible purchasing practices are followed and use sourcing requirements to ensure this product is free from Illegal Fishing and is sourced from well managed fishery populations. We source this product following best practice guidance from the Marine Conservation Society, ensuring we do not use poorly rated species in our products. This product is free from artificial colours and flavourings and its packaging is recyclable.

We want the whole world to be able to enjoy wild fish for generations to come, so we only work with fisheries who we know and trust and who share our passion for sustainable seafood. LEAP celebrates the wild Alaskan salmon story, and every fish bearing the LEAP name can be traced back to the boats that caught it, ensuring traceable and sustainably sourced seafood.

Through long-term relationships, we work closely with our wild Alaskan salmon suppliers to build trust and the commitment to sustainable and responsible sourcing. This ensures that consumers can continue to enjoy our smoked sockeye salmon for years for come.

At Co-op, protecting oceans, fish stocks and livelihoods is key to ensuring our members can enjoy seafood knowing it has been responsibly sourced. Our Healthy Oceans Strategy works to ensure we have fish for the future and thriving marine ecosystems. We know that our customers and members value our in-depth approach to the responsible sourcing of fish and seafood. All Co-op seafood is sourced in accordance with the Co-op Responsible Fish Sourcing Policy, which aligns with the Sustainable Seafood Coalition Code of Conduct on Environmentally Responsible Seafood Sourcing. The policy applies to fresh, frozen, and ambient seafood products and where fish is used as an ingredient. In 2023, 63% of Co-op wild-caught seafood products were Marine Stewardship Council (MSC) certified. The little blue fish logo on-pack means the fish is independently certified as sustainable.

All fish used in Viči Surimi Royale is MSC certified from the clear wild waters of the North Pacific, boasting the lowest % by catch of any fishery. Our packaging is fully recyclable, and our long shelf-life minimises food waste. Every care is taken to minimise out ecological impact.

MSC certified Cornish Sardines help Tesco customers to eat a sustainable, home grown, and locally sourced product that are also an affordable, tasty source of protein.

The sardines are caught within a six-mile limit off the Cornish coast, and the fishery has maintained MSC certification for more than 10 years through fishing with a low impact fishing technique, such as using Sonar technology to target schools of Sardines.

Tesco customers can take comfort in knowing that they can enjoy a locally sourced fish that’s sustainably sourced.

Anchovies are a keystone species in the food chain, which means that many other species depend on them as a food source. So, it is vital that if you’re buying and eating anchovies, that you buy something responsibly fished.

Our anchovies are caught in the Cantabrian Sea in Europe’s first MSC certified anchovy fishery, using purse seine nets – an artisanal fishing method, which is the preferred technique for capturing fish species, such as anchovy, which school or aggregate close to the surface. Most fish are caught between March and June.

Cornish MSC sardines are a jewel of the Cornish coast. A sustainable British seafood choice. Cornish sardines, traditionally known as pilchards, are caught in inshore waters by ring netters – a net encircles the fish and then draws the fish into the boat and held in ice.
Our four ring netters fish for MSC sardines in Mounts Bay in Cornwall. Fish are landed at Newlyn and taken by our trucks to our factory – a truly vertical supply chain.

Most of these sardines are destined for the continent and we wanted to change that, even if in a small way. We promote our MSC sardines on social media and nationwide events. We work with the MSC on promotion through social media campaigns, exhibitions and in marketing videos. Working with the MSC ensures a sustainable fishery not just for today but for the future.