The voting has ended.
Thank you to everyone who participated.
We will contact the winners of the contest, and the winner of the MSC UK Product of the Year will be announced during the awards evening in October.

What is the blue MSC ecolabel?

The blue MSC ecolabel is the world’s most recognised label for sustainable seafood. It is found on retail products and in restaurants identifying fish and seafood that have been caught in a sustainable way. The ecolabel is only awarded to well-managed fisheries that meet the MSC’s independently verified Standard for sustainable fishing.

This year for our annual MSC UK Awards we are asking you to vote for your favourite MSC certified product! Cast your vote and enter for a chance to win one of our exciting prizes!

Vote for your Favourite MSC Certified Product

Co-op Irresistible Smoked Haddock & Mature Cheddar Fishcakes

Beechwood Smoked haddock and mashed potato with a Barbers Cave aged cheese sauce, wrapped in a crisp, golden Yorkshire Heritage bread crumb.

Sustainability credentials:

At Co-op, protecting oceans, fish stocks and livelihoods is key to ensuring our members can enjoy seafood knowing it has been responsibly sourced. Our Healthy Oceans Strategy works to ensure we have fish for the future and thriving marine ecosystems. We know that our customers and members value our in-depth approach to the responsible sourcing of fish and seafood. All Co-op seafood is sourced in accordance with the Co-op Responsible Fish Sourcing Policy, which aligns with the Sustainable Seafood Coalition Code of Conduct on Environmentally Responsible Seafood Sourcing. The policy applies to fresh, frozen, and ambient seafood products and where fish is used as an ingredient. In 2023, 63% of Co-op wild-caught seafood products were Marine Stewardship Council (MSC) certified. The little blue fish logo on-pack means the fish is independently certified as sustainable.

Princes Drained MSC Tuna Steak in a Little Spring Water 3x110g

Princes Drained Tuna Steak in Spring Water is an example of tuna excellence (if we say so ourselves). High in protein and with no artificial preservatives, colours or flavours, we take great pride in it being responsibly sourced, dolphin-safe and MSC accredited. Each tin is ready to eat, 100% recyclable and has an easy open lid, so getting delicious tuna for your lunch or dinner has never been easier.

Neil Bohannon, Chief Procurement Officer at Princes, said: “As one of the UK’s largest tuna brands, we are committed to supporting the long-term sustainability of tuna stocks, and recognise the important role we have to play in advocating for continued improvements in fishing practices and positive change. Brands have a crucial role to play in advancing seafood sustainability by making more certified sustainable products available to shoppers. Consumers want reassurance that the fish they are eating has been sourced sustainably and MSC certification is the best way of doing this.”

The Princes drained range represents a big step forwards towards Princes’ pledge to source 100% MSC tuna by the end of 2025.

Sustainability credentials:

The MSC logo is the ultimate shortcut to provide consumer reassurance that the product they are buying has been responsibly sourced. We want our consumers to be happy to buy Princes Drained Steaks tuna safe in the knowledge that their choice represents a step towards a better world and is supportive of good fishing practises.

LEAP Wild Fish Smoked Sockeye Salmon

Sockeye is renowned for its vibrant crimson colour and its intense flavour, qualities that come from its diet, which is higher in shellfish than any other Pacific salmon. A brilliant source of vitamin D, protein and omega-3, ours is smoked over a unique blend of five woods and hand-cured for a rich and balanced flavour.

Our sockeye salmon is wild-caught in the waters around Bristol Bay in Central Alaska, which boasts five untouched river systems teeming with wild salmon.

Sustainability credentials:

We want the whole world to be able to enjoy wild fish for generations to come, so we only work with fisheries who we know and trust and who share our passion for sustainable seafood. LEAP celebrates the wild Alaskan salmon story, and every fish bearing the LEAP name can be traced back to the boats that caught it, ensuring traceable and sustainably sourced seafood.

Through long-term relationships, we work closely with our wild Alaskan salmon suppliers to build trust and the commitment to sustainable and responsible sourcing. This ensures that consumers can continue to enjoy our smoked sockeye salmon for years for come.

VIČI SURIMI ROYALE CHUNKS

Viči Surimi Royale Chunks are made from high quality wild caught Alaska Pollock, and prepared to an authentic Japanese kanikama recipe. Surimi Royale has a sweet delicate flavour making it a hit with sushi lovers everywhere. Low in calories and high in protein it’s ideal for the health conscious looking for a quick tasty salad or pasta topping, or simply as a snack. It’s so very versatile and incredible value.

Sustainability credentials:

All fish used in Viči Surimi Royale is MSC certified from the clear wild waters of the North Pacific, boasting the lowest % by catch of any fishery. Our packaging is fully recyclable, and our long shelf-life minimises food waste. Every care is taken to minimise out ecological impact.

The Good Tide Seafood Company Anchovy Fillets. Simply Marinated.

Our anchovies come from the Cantabrian Sea –south of the Bay of Biscay, which is famous for the quality of its anchovies. The fillets are much larger than you see with non MSC varieties and being marinated in oil, maintain a softer, more complex texture and flavour than traditionally salted alternatives. Marinated anchovies are well known in Spanish cuisine as Boquerones and are fantastic for casual food occasions, providing a hit of omega -3 with amazing flavour and a clear conscience.

Sustainability credentials:

Anchovies are a keystone species in the food chain, which means that many other species depend on them as a food source. So, it is vital that if you’re buying and eating anchovies, that you buy something responsibly fished.

Our anchovies are caught in the Cantabrian Sea in Europe’s first MSC certified anchovy fishery, using purse seine nets – an artisanal fishing method, which is the preferred technique for capturing fish species, such as anchovy, which school or aggregate close to the surface. Most fish are caught between March and June.

Wiley’s Finest Wild Alaskan Fish Oil, Peak EPA

Our bestseller, Peak EPA is for heart, vision and brain health. It contains 1000mg of EPA and DHA per convenient softgel capsule, making it four times more potent than regular fish oils.

In 2020, the Global Organization for EPA and DHA Omega-3s (GOED) released its comprehensive TOTOX study that showed Wiley’s Finest is the market leader with the lowest TOTOX score (oxidation of fish oils). This shows Wiley’s Finest position as providing the freshest of fish oils.

Peak EPA is purified and concentrated to provide a Peak dose of EPA in every softgel. Peak EPA is clinically proven to increase Omega-3 levels in human muscle tissue and red blood cells. Concentrated Wild Alaskan Fish Oil made at Wiley’s Finest’s family owned and operated cGMP Refinery in the US. Each softgel contains 750mg EPA, 250mg DHA for a total of 1000mg EPA + DHA.

Sustainability credentials:

We specialise in ethical practices and strict adherence to conservation. Nearly 30 years ago, the Wiley family made sustainability a key factor before it even became a recognised issue. All our fish oil is sustainably sourced from Wild Alaskan Pollock.

Traceability throughout the supply chain is essential to us. Alaska leads the world in sustainable seafood practices. It’s considered the most well-managed large-scale fishery in the world. We can trace the origin of our oil right down to the boat on which it was caught on. The majority of oil is extracted at source. Within three hours of the wild Alaskan Pollock being caught it is filleted for human consumption and the first part of oil extracted from the heads and livers.

Independent studies show we have less than 1% bycatch. We have cameras on our nets to look out for sea life that have been mistakenly caught so we can quickly set it free. We are transparent about our process almost to a fault.

Our carton-free products are packaged in recyclable glass bottles.

Birds Eye Mini Fish Fingers

Birds Eye Mini Fish Fingers are bite size fish fingers, that provides a tasty, nutritious, and fun mealtime solution for kids while also offering an innovative option for adult sharing plates and party occasions. Made from 100% silver smelt fillet and coated in crispy breadcrumbs.

Birds Eye Mini Fish Fingers are a fantastic source of vitamin B12 and phosphorus. They are also rich in protein, which supports children’s normal bone growth and development. Our Mini Fish Fingers are a delicious and easy way to create healthy meals for your family.

Sustainability credentials:

At Birds Eye, 100% of our fish is MSC or ASC certified meaning we fish responsibly, while helping to preserve marine resources and natural habitats, so that future generations can enjoy fish too. Birds Eye Mini Fish Fingers is not an exception as product is made from sustainably MSC certified silver smelt, sourced from MSC certified fisheries from the Faroe Islands, Iceland, Oceanic Northeast Atlantic, East Greenland, Celtic Seas, Norwegian Sea.

The Faroe Island vessels use lightweight semi-pelagic (bottom-skimming) trawls that are rigged and fished to avoid contact with the seabed. Research is ongoing to map out corals, sponges and other marine habitats in Faroese waters, and several coral areas have been closed to all fishing.

With addition of silver smelt within Birds Eye Fish species portfolio we support species diversification as we recognize the importance encouraging consumers using in their daily repertoire broader range of fish species and making it a bit easier to make sustainable choices.

TESCO FINEST CORNISH SARDINES IN TOMATO SAUCE 100G

Tesco Finest Cornish Sardines are a healthy and budget friendly choice. They’re cooked in a tomato, black olive and caper sauce with chilli, and can be turned into a delicious, quick and easy meal served over pasta, or with buttered toast.

Sardines are a naturally oil rich fish, extremely nutritious with high levels of heart-healthy Omega 3, Vitamin D, Vitamin B12, protein and calcium.

Tesco partnered with the Cornish Sardine Management Association (CSMA), a group of 15 fishing boats, to bring to their shelves an end-to-end British supply of Cornish sardines.

Only these sardines are allowed to carry the MSC logo – and the CSMA have managed to hold onto the certification for more than 10 years because the fishing technique is so low impact, and the waters are well managed by the CSMA.

The sardines are caught within a six-mile limit off the Cornish coast and are landed into Newlyn, Mevagissy, Falmouth or Plymouth, before coming to a Tesco shelf near you!

Sustainability credentials:

MSC certified Cornish Sardines help Tesco customers to eat a sustainable, home grown, and locally sourced product that are also an affordable, tasty source of protein.

The sardines are caught within a six-mile limit off the Cornish coast, and the fishery has maintained MSC certification for more than 10 years through fishing with a low impact fishing technique, such as using Sonar technology to target schools of Sardines.

Tesco customers can take comfort in knowing that they can enjoy a locally sourced fish that’s sustainably sourced.

Hook, Line and Sinker MSC Cornish Sardines with Herb Crumb

MSC Cornish sardines with a herby breadcrumb – a different approach to a breaded fish, our herby sardines are a quick easy to cook product.

Our crumb is made from breadcrumbs, Parmigiano Reggiano cheese, parsley, chives sea salt and black pepper – a tasty combination and an alternative to the normal breaded fish lines – fish with a twist!
The pack can be opened, crumb added, and oven cooked with little fuss, ensuring product is quick and easy to cook – no great fish cooking skills required.

Our packaging is made from Ocean Prevented Plastic – plastic that would normally have been destined for the Oceans. Sustainability should be about the whole product, not just the fish.

Cornish sardines are a real gem of the Cornish coast and increasing in popularity as a fresh product in the UK. Our MSC sardines with a herby breadcrumbs offer a tasty sustainable alterative to imported species.

Sustainability credentials:

Cornish MSC sardines are a jewel of the Cornish coast. A sustainable British seafood choice. Cornish sardines, traditionally known as pilchards, are caught in inshore waters by ring netters – a net encircles the fish and then draws the fish into the boat and held in ice.
Our four ring netters fish for MSC sardines in Mounts Bay in Cornwall. Fish are landed at Newlyn and taken by our trucks to our factory – a truly vertical supply chain.

Most of these sardines are destined for the continent and we wanted to change that, even if in a small way. We promote our MSC sardines on social media and nationwide events. We work with the MSC on promotion through social media campaigns, exhibitions and in marketing videos. Working with the MSC ensures a sustainable fishery not just for today but for the future.

ALDI SPECIALLY SELECTED SOURDOUGH BREADED COD FILLETS

Aldi’s nominated product is our Sourdough Breaded Cod-Fillet, delicious flaky fillets of cod, generously coated in a crispy Sourdough Breadcrumb coating. This is a new and exciting addition to Aldi’s range of Fish and Seafood products and we are proud that it is MSC certified. We source the cod for this product locally, from within the Northeast Atlantic fishery area via. our strategic supplier Thistle Seafoods. Thistle, a proud Scottish supplier, were founded in 1947 and have been providing innovative, frozen & chilled seafood products for nearly 70 years.

Sustainability credentials:

The Cod in this product is caught in the Northeast Atlantic fishery region, which includes the local waters surrounding Ireland and the Northern Coast of Scotland as well as the Iceland/Faroe Islands which are renowned for their marine sustainability.

Our product is certified to the MSC chain of custody standard, meaning it has a sustainable supply chain and is sourced from a sustainably certified fishery. Hook and Line is one of the main catch methods used for this product and has been recognised as a method for landing wild fish in a sustainable way, therefore ensuring we are minimising the impact on the fishery waters.

Working with our suppliers, we ensure that responsible purchasing practices are followed and use sourcing requirements to ensure this product is free from Illegal Fishing and is sourced from well managed fishery populations. We source this product following best practice guidance from the Marine Conservation Society, ensuring we do not use poorly rated species in our products. This product is free from artificial colours and flavourings and its packaging is recyclable.

 

ASDA 2 Coley Fillets 220g

Defrosted, skinless and boneless coley fillets caught by trawls in the North East Atlantic Ocean (Iceland Grounds). Coley is an affordable, underrated, versatile alternative to cod or haddock. With a mild flavour and firm texture, it’s great for midweek meals.

Sustainability credentials:

The supply chain of Pollachius virens (saithe / coley) starts from the deep, cool Icelandic waters where it is trawled using innovative monitoring and gear technologies, with a TAC (total allowable catch) of around 55,000mt. The fishery is 100% certified to the MSC certification scheme standard, thus following controls under the MSC Code of Practice from catch through to the end of the supply chain. When the product appears at retail and in front of the customer, it is fully packed and labelled identifying the MSC certification standard own ecolabel.

Iceland Fish Finger Fries Crispy

Iceland Fish Finger Fries bring the enjoyment of a classic chippy tea right to your home. Made with wild Alaskan pollock mince, which is battered and prefried, our fish finger fries are easy to cook either in the oven or air fryer, and are sure to be a crowd-pleaser.

Sustainability credentials:

Iceland Fish Finger Fries are made using MSC certified Alaskan pollock. The Alaskan pollock fishery is the largest fishery in North America and has been certified to the MSC Standard since 2005, meaning it has an effective management system in place, is keeping fishing within scientifically set limits, and is minimising its impact on other species and the marine environment.

Fish Said Fred Cheesy Smoked Haddock

A family favourite! Gorgeous haddock fillets in a cheddar-cheese sauce topped with a crispy crumb. Part of our Oven Ready Range, simply bung it in the oven and it’s ready in no time! With our Oven Ready Range, enjoying sustainable seafood could not be any simpler.  Enjoy with Hasselback potatoes and green beans.

Our haddock is caught in the Northeast Atlantic Ocean (Barents Sea, Norwegian Sea, Spitzbergen and Bear Island) using hooks and lines, seines and trawls.

Sustainability credentials:

Fish Said Fred invests heavily in sourcing sustainable MSC certified seafood and we source from suppliers who share our values. We have close relationships with our seafood suppliers which allows us to understand the sustainable fishing practices they use, and this also helps us to identify how and where we can collaborate to ensure sustainably sourced fish well into the future. All of our wild fish in the FSF range is to the Marine Stewardship Council standard, meaning our fisheries are proven to be well-managed, with minimal impact on the marine environment. It means we can be sure that stocks are kept healthy and that there’s enough fish left in the sea for future generations to enjoy.

Voting Rules

Poll and contest period: July 15 – August 30, 2024.
Details of the contest can be found in the Terms and Conditions

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